Your DNA defines your purpose
In biology, DNA is the foundation for each individual. It defines their looks, abilities, actions, and, well, everything. A brand’s purpose is its DNA. It is the set of values, intentions, visions, and reasons for being that rest at the very core of the brand's identity. It defines how the brand looks and acts, why it does what it does, and, well, everything.
The Bank of Oak Ridge was founded on the belief that community banking is better banking. It is better because a small, local bank that is a true part of the community can offer a higher level of service to the self-employed professionals and small businesses that are its primary customers. This is its DNA.